Lead Management is the application of Choice Theory to any situation where one's responsibility is to manage others. This would include managing workers, students, our own children, members of social/civic groups, etc. Lead management, which relies on intrinsic motivation, sharply contrasts with traditional boss management, which relies on extrinsic motivation through the application of coercive techniques such as incentive plans and various forms of punishment.

The concepts of Lead Management were first developed by W. Edwards Deming and later explained and refined by Dr. William Glasser. Key concepts of Lead Management include creating the Conditions for Quality and learning to use the skills of Reality Therapy to solve problems.

To the Conditions for Quality